Throughout the FMCG industry, cosmetic packaging is specially designed. The packaging of cosmetics has two meanings: one is to protect cosmetics, and the other is to promote cosmetics. What are the characteristics of cosmetic packaging in design?

1. Cosmetic packaging design has a certain purpose

Because when designing cosmetic packaging, it is necessary to design concepts according to brand positioning. This is what kind of positioning and thinking this cosmetic will embody. Therefore, cosmetics have characteristics that are different from other packaging. Because cosmetics have certain consumer groups and fans, and cosmetics are necessities of life, many manufacturers produce them. How can we produce cosmetic samples to make cosmetic products have good competitiveness, in addition to the quality of products, but also the power of packaging.

2. Cosmetic packaging design has its unique characteristics

Cosmetics are a product. It should be designed in a unique place that can express the connotation of this cosmetic, let people understand that this cosmetic brings a different way to our life and let people have a different experience in life, especially for female consumers For example, when buying cosmetics, you should pay more attention to the appearance of cosmetics, so good packaging is one of the reasons why consumers choose products.

3. The packaging of cosmetics also reflects the brand image of cosmetics companies

Many cosmetics manufacturers will have their own brand image, which can bring more consumers to cosmetics, and a good corporate image can be more acceptable to people. Therefore, in cosmetic packaging design, designers will add logo and branding elements to the company.

It can be seen from the above points that cosmetics, as a special commodity, need to be packaged according to their own characteristics and advantages to facilitate the promotion and protection of cosmetics. A complete cosmetic packaging, in addition to the beauty of the cosmetic, also takes into account the internal structure of the cosmetic box, and reflects more use functions in the packaging design of the cosmetic. In this way, the internal structure of the cosmetic packaging box can be taken into account, and more functions can be reflected in the cosmetic packaging design, and the cosmetic packaging design is required to have certain functional characteristics.